Exploring Skater Style Brands: A Comprehensive Overview
Intro
Skateboarding was not just a hobby; it became a cultural phenomenon. From the pavement to the half-pipes, it has shaped identities and created communities. But at the heart of this skateboard culture lies a particular style etched in the fabric of urban life. This is where skater style brands come into play. They not only provide apparel and gear that complement a skater’s aesthetics but also convey messages and ideals intrinsic to the skater lifestyle.
Over the years, these brands have evolved, navigating through the influences of music, art, and lifestyle. Each piece of clothing, every accessory tells a story, often linked to the grit and resilience of the skateboarding community. This exploration leads us to look at how authenticity and innovation fuel these brands and propel them into the future. With newcomers entering the scene every day, understanding their roots and trajectories can enrich your connection with skater culture.
This article will untangle the rich tapestry of skater style brands. We'll highlight key players in the industry, assess their influence on street fashion, and examine their role in shaping skater identity. Whether you are a seasoned skater or just dipping your toes into this vibrant world, there is much to learn and appreciate.
Techniques and Tips
Understanding skater style also means mastering the art behind it. Here’s some insight into how to navigate between aesthetics, practicality, and community aspects:
Skill Development
Getting the right sense of style is akin to learning to skate; it takes practice and understanding. The first step involves observing the existing culture, as every brand reflects a unique facet of the skating ethos. Try mixing and matching. It’s not just about wearing the brand; it’s about connecting with its narrative. Look into Vans, known for their iconic skate shoes, or Thrasher, which encapsulates a rebellious spirit common in skater culture. Get creative!
Practical Techniques
- Layering: Start with a foundational layer, perhaps a classic tee or tank, then add a flannel or a light jacket. This not only keeps you comfortable but also allows flexibility in changing weather.
- Footwear: Choose shoes designed for comfort and grip; that’s your lifeline on the board. Brands like Nike SB have nailed the balance between performance and style.
- Accessorize: Don't forget to throw in a cap or beanie. It's practical for sunny days and completes the look neatly.
Common Mistakes to Avoid
- Ignoring Fit: Clothes should feel right. Oversized doesn’t always mean cool. Pay attention to how things fit your body and how they allow freedom of movement.
- One-note Branding: Relying solely on one brand limits exploration. Diversify your closet with pieces from various brands to get a fuller feel of skating style in different contexts.
Gear and Equipment
Every seasoned skater knows good gear can elevate your experience on the board.
Essential Gear for Beginners
When you're new to skating, having the right equipment is key. Essential items include:
- A solid skateboard, in good shape. Element Skateboards offer quality boards for beginners.
- Protective gear such as helmets, knee pads, and elbow pads. Safety should come first.
- Comfortable clothing that won’t restrict movement.
Latest Innovations and Trends
The market is constantly evolving. Brands are now incorporating technology into their gear. For instance, brands are using sustainable materials, which resonates with a growing audience concerned about the environment. Adio is paving the way with eco-friendly options. Design-wise, the trend is leaning towards more bold graphic tees – think expressive artistry that encapsulates skater beliefs.
Reviews and Comparisons
Understanding the pros and cons of gear can be overwhelming. Engaging with reviews on platforms such as Reddit can be helpful to gauge what fellow skaters are saying. It gives you a real-time insight into various products before committing to a purchase.
Safety Measures
Engagement in any extreme sport requires adherence to safety measures. Skating is no different.
Essential Safety Gear
Every skater should invest in protective gear:
- Helmet: Protects your most valuable asset. Choose one that meets safety standards.
- Knee and elbow pads: Crucial for cushioning falls that can otherwise lead to serious injuries.
Best Practices for Safe Participation
- Always skate in areas designated for this purpose; avoid busy streets.
- Keep an eye on the terrain and adapt your style to varying conditions.
Injury Prevention and Management
Injuries are part and parcel of skating, but many can be prevented.
- Practice falls. Learning how to fall minimizes serious injuries.
- Keep your body limber. Regular stretching can help maintain flexibility and strengthen muscles.
Spotlights on Extreme Sports
Skateboarding is one of many extreme sports capturing hearts around the globe.
Featured Sport of the Month
Every month, different aspects of extreme sports can be highlighted. This month, we focus on Freestyle BMX. A sport closely related to skateboarding yet distinct in its movement and style.
Profiles of Prominent Athletes
Highlighting athletes helps to inspire both seasoned enthusiasts and newcomers. Consider Tony Hawk, a household name whose influence extends beyond riding tricks to becoming an iconic figure in skate culture. His journey gives insights into resilience and growth, key tenets shared by many athletes in the skater community.
Skater style brands don’t just sell clothes—they offer a glimpse into a world filled with creativity, resilience, and community. By immersing yourself in this culture, you open doors to deeper connections with individuals sharing the same passions and ideals.
Preface to Skater Style
Skater style represents more than just a fashion choice; it reflects an entire culture, rooted deeply in the emotions, experiences, and identities of those who embrace it. In this first section, we shed light on the essence of skater fashion as it evolves over the decades. The significance of exploring skater style lies in its ability to showcase the agility of personal expression within a communal experience. Every logo, every piece of clothing, tells a story of skateparks, adrenaline, and the unique bond forged among skaters from different walks of life.
The skater style isn’t just defined by the clothes skaters wear, but by the lifestyle that accompanies it. Casual, uncompromising, and individualistic, this style serves as a canvas for both personal identity and group affiliation. Skaters often choose brands that align not only with their aesthetics but also with their philosophy. These choices project a certain image and convey deeper connections to the skate culture.
This exploration goes beyond clothes; it touches on the values that underpin skater fashion. Understanding the basics of this style enhances awareness of community barriers and bridges. Fashion and lifestyle intertwine here, making it a crucial subject for enthusiasts eager to uncover the layers of meaning embedded in what might appear as simply a pair of shoes or a cap.
Defining Skater Style
At its core, skater style is characterized by several key elements, notably comfort, functionality, and an air of rebellion. It’s not about following trends; rather, it’s about standing apart from the mainstream. A typical skater outfit might include loose-fitting jeans, graphic tees, and most notably, durable sneakers designed to withstand rigorous skating.
The graphics featured on skater clothing often reflect personal interests —from music influences to local art — and serve to establish identity within the community. Variations exist across the globe: some places favor the relaxed vibes of oversized silhouettes, while others opt for tight fits, showcasing differences in local skate cultures.
Historical Context of Skate Fashion
The history of skate fashion is a tapestry woven from different cultural threads. Originating in the late 1940s and early 1950s in California, the skateboarding phenomenon began as a blend of surfing and world of wheels. The attire evolved alongside the sport, influenced heavily by California's surf culture — think bright colors and laid-back styles.
The 1980s birthed a surge of creativity, introducing brands like Vision Street Wear and Powell Peralta. Their apparel matched the audacious spirit of skateboarding at the time, with vibrant designs and patterns. As skateboarding became more visible in media, so too did its stylistic nuances reach wider audiences, hinting at the trend we see today where skater style permeates mainstream fashion.
In the 1990s and early 2000s, a mix of hip-hop and punk influences brought about baggy shorts, beanies, and oversized tees — all staples of skater wear. The evolution continued, bouncing between different subcultures while remaining true to its roots, creating a rich historical context shaping today's skater style.
Cultural Significance of Skater Brands
The cultural significance of skater brands extends far beyond mere clothing and accessories; it embodies a lifestyle, a rebellious spirit, and a strong sense of community. These brands play a crucial role in shaping not only the identity of skateboarders but also influence trends within streetwear and youth culture. By examining the elements that constitute this significance, we gain a deeper understanding of how skater brands resonate with their audience and contribute to an evolving narrative in fashion.
Skateboarding and Identity
Skateboarding is not just about tricks and stunts; it’s a culture and a way of life that connects individuals across the globe. For many, wearing the right brand can symbolize belonging to a particular community. Skater brands often represent values like freedom, creativity, and nonconformity. By donning pieces from Element, for instance, skaters not only express themselves but also align themselves with the brand's ethos, which celebrates environmental sustainability and artistic expression.
This connection between skater brands and personal identity can manifest in various forms. For instance, consider how riders sport gear from Zero Skateboards during competitions. The logo on a skateboard or t-shirt is not merely a brand marketing strategy; it can be a badge of honor, signifying the commitment to skate culture and its associated lifestyle.
The Influence of Music and Art
Music and art have long intertwined with skateboarding, not just as a backdrop but also as core elements of its identity. From punk rock anthems to graffiti-covered skate parks, these elements influence skater brands in significant ways. Brands often collaborate with musicians and artists to create limited editions that resonate with their audience. For example, Vans has famously partnered with punk bands like Bad Religion to create shoes and apparel inspired by the underground music scene.
Art also plays a vital role in logo designs and graphics displayed on skateboards. Santa Cruz, known for its vibrant and eccentric designs, often utilizes artwork that reflects the artistic tendencies of street culture. These crossovers enhance the visibility of skater brands, placing them at the intersection of skating, music, and visual art.
"The beauty of skater brands lies in their ability to capture the essence of a lifestyle that celebrates individuality, creativity, and community."
Notable Skater Style Brands
When one shuts eyes and imagines the vast terrain of skateboarding, the importance of the brands that dot its landscape cannot be overstated. These brands are not merely producers of apparel and gear; they are the architects of culture, identity, and the very essence of what it means to be a skater. Each of these brands tells a story, embodying the spirit of rebellion, individuality, and creativity that skateboarding is known for. This section will delve into some of the noteworthy brands that have carved their niche in the realm of skater style, exploring their history, ethos, and unique contributions to both the skateboarding community and street fashion at large.
Element: Roots and Evolution
Element is often celebrated for its commitment to the environment and its deep-rooted ties to skateboarding culture. Founded in 1992, this brand emerged from the desire to not just create products but to foster a community. At its core, Element promotes a lifestyle centered around creativity and a respect for nature. Their designs often reflect a balance of art and skateboarding functionality, leading them to develop a diverse range of products from skateboard decks to apparel.
Over the years, Element has successfully navigated the changing tides of fashion. They’ve integrated eco-friendly materials into their manufacturing processes, standing out in an industry that often overlooks sustainability. Their evolution mirrors the broader progression of skateboarding itself—showcasing how the sport can meld with responsible practices while still being at the forefront of street culture.
Zero Skateboards: A Legacy of Innovation
Zero Skateboards stands as a testament to the power of innovation paired with a punk rock spirit. Founded by legendary skater Jamie Thomas in 1996, Zero has always been about pushing boundaries. The brand is synonymous with a no-holds-barred approach to skateboarding, which resonates with thrill-seekers who crave the extreme aspects of the sport.
Zero's decks are known for their durability and unique graphic designs, often featuring rebellious art that sparks conversation. This innovation extends beyond just aesthetics; Zero continually experiments with materials and designs to enhance performance on the board. In a world filled with trends, Zero remains steadfast in maintaining its identity—one that values authentic expression and groundbreaking innovation.
Santa Cruz: The Iconic Brand
Steeped in history and prestige, Santa Cruz Skateboards is one of the oldest brands in the game, originating in 1973. Their legacy is unparalleled, and they play a significant role in establishing the skateboarding culture we recognize today. Santa Cruz’s influential graphics, such as the famous screaming hand logo, have become emblematic of the sport and are a form of visual identity for many skaters.
The company also redefined the realm of skateboard marketing and team promotions, showcasing their riders as icons long before social media made such stands standard. Combining nostalgic elements with progressive design, Santa Cruz continues to pay homage to their roots while innovating for a new generation of skaters.
Vans: The Intersection of Skate and Style
Vans epitomizes the blend of functionality and fashion that defines modern skater culture. Established in 1966, the brand gained traction in the skateboarding world through its commitment to style aligned with performance. The infamous slip-on shoes and classic skate sneakers offer not only comfort but have also become a must-have in streetwear fashion.
Vans has mastered the art of collaboration, partnering with various artists and designers to create limited-edition releases that often become collectors' items. This strategy fosters an ongoing dialogue between skating and cultural trends, making Vans not just a shoe brand but a cultural phenomenon that continues to resonate with both skaters and non-skaters alike.
Brixton: Merging Cultures
Brixton emerged from a blend of skate, music, and street culture. Founded in 2004, it’s a brand that embodies an eclectic mix of influences, reflecting an aesthetic inspired by the lifestyle of urban culture. Brixton’s products—ranging from hats to casual wear—evoke a vintage vibe while still feeling fresh and modern.
The brand is known for embodying inclusivity, resonating with diverse groups within the skater community. You can often find Brixton at the crossroads of various subcultures, merging elements of punk, skate, and even hip-hop into their designs, thus appealing to a wide audience. Their ethos leans into creating lifestyle pieces that embody a sense of belonging and expression, crucial for individuals looking to assert their identity through fashion.
Each of these brands showcases distinct narratives that resonate deeply within the skating community, and together, they construct a rich tapestry of style, culture, and evolution.
Design and Aesthetics of Skater Style
The design and aesthetics of skater style play a crucial role in defining the culture, identity, and evolution of brands within this niche. A skater’s attire speaks volumes, often reflecting their personality and the subculture to which they belong. This section delves into specific elements that characterize skater fashion, the merging of style with function, and how these aesthetics serve as a bridge between skaters and streetwear enthusiasts.
Core Elements of Skater Fashion
At its heart, skater fashion is rooted in practicality intertwined with rebellious spirit. Here are some core elements:
- Loose-fitting Clothing: Comfort reigns supreme in skater fashion. Baggy jeans or shorts allow for ease of movement during tricks.
- Graphic Tees: These shirts often bear bold designs, logos, or art, channeling skate brands’ identities while also reflecting personal tastes.
- Footwear: Shoes are not merely footwear; brands like Vans and Nike SB focus on grip and durability, essential for skateboarding, while being stylish.
- Outerwear: Hoodies and flannels contribute to the choice of layers—offering warmth but also an edge to the overall look.
- Accessories: Be it snapbacks or beanies, accessories blend functionality with flair, often highlighting personal style choices and affiliations.
The beauty of skater fashion lies in how these elements coalesce into a look that is striking yet understated. Familiarity among brands, styles, and materials fosters a sense of belonging, crucial in skater communities.
Influence of Streetwear Trends
Streetwear has dynamically intertwined with skater fashion, and their influence on one another is palpable. The skater aesthetic borrows, adapts, and sometimes even challenges mainstream streetwear trends, leading to the creation of hybrid styles that are captivating to both communities. Here are some ways this influence manifests:
- Bold Colors and Patterns: While skater fashion is often characterized by muted tones, there is a growing penchant for vibrant colors seen in streetwear that skaters adopt creatively.
- High-End Collaborations: Brands like Supreme have bridged the gap by partnering with skate brands, influencing not only the designs but also the perception of skate culture in high fashion.
- Cultural References: Skate brands often incorporate urban art and music influences in their collections, creating a narrative that resonates with the streetwear party.
- Limited Releases: Just like streetwear brands, skater brands engage in drops of limited-edition items, cultivating a collector’s market and fueling desire.
Skaters and streetwear enthusiasts alike find resonance in this crossover, leading to a more vibrant, diverse fashion landscape that continues to evolve.
"The intersection of streetwear and skater culture is where creativity thrives, turning the sidewalk into a runway."
Ultimately, the design and aesthetics of skater style highlight the interplay of function and fashion, presenting a unique tapestry that reflects both individual identities and communal ties.
Authenticity in Skater Brands
Authenticity is the lifeblood of skater brands. It goes beyond just trendy designs or vibrant logos. It's about staying true to the roots that shaped skate culture, which is intimately tied to community, rebellion, and personal expression. Authenticity provides a sense of trust. When a brand is seen as genuine, it resonates with the skaters, who are often very discerning about the products they support. This connection helps build a loyal customer base, ensuring that skater brands remain relevant in an ever-changing market.
A brand that leans into its own history and connects with the culture is much like an old skate deck - well-worn but cherished. Skaters appreciate when companies are not just cashing in on a trend but making real efforts to support their community. Being passionate about skateboarding and transparent in operations leads to deeper relationships between brands and consumers. The benefits of authenticity in skater brands include improved reputation, customer loyalty, and ultimately, lasting success.
Maintaining Credibility in the Market
In an industry where trends come and go faster than a board can flip, maintaining credibility is no small feat. Many brands face the challenge of keeping their identities intact while attempting to appeal to broader audiences. To survive, a skater brand must continually reaffirm its identity.
For instance, a brand may start with a rich history in skateboarding, but if it suddenly shifts to mass-producing products that are not designed for skaters, it risks losing its credibility. This situation should be avoided at all costs. Key elements in ensuring credibility include:
- Transparency: Brands should be open about their processes, whether it be sourcing materials or production practices.
- Endorsements from Real Skaters: Collaborations with professional skateboarders can enhance a brand's credibility. These skaters know the substance of the sport and their endorsements often carry weight.
- Community Engagement: Actively participating in events, sponsoring skaters, or even hosting contests aligns a brand with the culture instead of merely profiting from it.
When a brand genuinely represents itself as part of the skateboarding community, it can stand the test of time. Taking themselves seriously while not becoming overly pretentious tends to resonate well with the target audience.
The Role of Community and Feedback
The essence of skater culture is found in community. Without the skater community, brands would lack direction and purpose. This symbiotic relationship between a company and the skateboarding community can yield profound insights about product quality and relevance. Community feedback is invaluable for continual improvement.
Brands that listen to their audience and adapt can thrive. Skaters often have their ear to the ground, sharing insights on what works and what doesn’t.
One clear example is how certain brands host demo days or skate jams. Events like these create a platform for skaters to voice their opinions directly. Recommendations often lead to tangible changes in product offerings. Factors to keep in mind include:
- Open Communication Channels: Brands should utilize social media platforms like Facebook and Reddit to encourage discussions.
- User-Generated Content: Highlighting authentic experiences from the community can foster a stronger sense of brand identity.
- Listening and Adapting: Brands that are willing to adjust their designs or marketing strategies based on feedback indicate that they value their consumers’ opinions.
"A true skate brand is one that’s ear to the ground, committed to making choices that matter, not just for profits but for the community."
The rollercoaster of skateboarding culture demands brands to act as more than just sellers; they must serve as genuine contributors to the sport. Authenticity in skater brands, characterized by maintaining credibility and actively engaging with the community, ensures a robust future in a competitive market.
The Business of Skater Style
The business landscape of skater style is an intricate web of creativity and commerce. It’s not just about selling clothes and skateboards; it’s about crafting an image, a lifestyle, and a community that resonates beyond the mere act of skating. For brands, understanding the market dynamics becomes essential to engage with their audience effectively and maintain relevance. In this section, we’ll unravel the complexities of the business of skater style by examining market trends, consumer behavior, and the innovative collaborations that keep the culture alive and thriving.
Market Trends and Consumer Behavior
As the skateboarding culture has evolved, so too have the trends that shape consumer preferences. It’s a constantly shifting scene that blends various elements — from urban fashion to functional sportswear. The recent surge in streetwear’s popularity has pushed skater brands to adapt and innovate their offerings.
Understanding the target audience is crucial in this context. Today's consumers, particularly the thrill-seekers and adventure lovers, are looking for more than just practicality; they crave authenticity and connection with brands that reflect their values. Brands like Element have tapped into this desire by emphasizing sustainability in their processes and materials, catering to an environmentally conscious audience.
In addition, limited edition releases are gaining traction, creating a sense of urgency and exclusivity that resonates with consumers. The hype around drops, whether it’s a collaboration between Vans and an artist or a unique skateboard deck from Santa Cruz, generates excitement and drives sales. This phenomenon isn’t just a flash in the pan; it signals a deeper cultural shift where consumers feel a part of the narrative.
"The street isn’t just a place to skate; it’s a canvas and a bridge. Brands that recognize this will thrive."
Brand Collaborations and Crossovers
Brand collaborations in the skater style scene can be both strategic and innovative. When two brands come together, they don’t just merge products; they merge fanbases and cultural footprints. For instance, when Brixton teamed up with Toy Machine, the result wasn’t merely a collection of clothing but a synergistic celebration of skate culture and music subcultures.
These partnerships often amplify the storytelling aspect of skater brands. By aligning with like-minded brands, they bring fresh perspectives while simultaneously expanding their reach. This cross-pollination introduces traditional skater products to non-skater audiences, further blurring the lines between lifestyle and sport.
Collaborations can also take unexpected forms, such as limited-edition skate shoes designed by popular artists or unique skateboard decks featuring renowned illustrators. These partnerships keep the community engaged and draw attention to both brands while highlighting the creativity inherent in skate culture.
The Future of Skater Style Brands
The evolution of skater style brands is more than just a passing trend—it’s a significant facet of the broader streetwear culture. As the skating community continues to grow beyond its traditional borders, the brands that shape this culture must adapt to remain relevant. Understanding the future of skater style brands involves examining the changing preferences of consumers and the growing demand for ethical business practices. Brands that emphasize authenticity, sustainability, and community engagement will likely emerge as leaders in this dynamic landscape.
Evolving Consumer Preferences
Today's consumers are a far cry from those of previous decades. The palate of the skater demographic is expanding; it’s no longer just about the skateboards and the kicks. The modern skater is influenced by a myriad of cultural touchpoints: social media, music, and even the burgeoning interest in mental health. People want brands that resonate with their values and lifestyles. This shift is reflected in a few key aspects:
- Inclusivity: Brands are steering clear of stereotypes, accommodating skaters of all backgrounds, genders, and styles. Companies like Girl Skateboards have embraced this idea, promoting diversity both in their team and collaborations.
- Personal Identity: Young skaters are keen on expressing individuality through their style choices. Limited edition drops or customizable options have become increasingly popular. Brands like Supreme and Palace utilize this exclusivity to maintain interest and engagement.
- Digital Engagement: With brands now operating in a hyper-connected world, skaters crave interactive experiences. Companies that leverage social media platforms to engage and communicate directly with their community build a loyal fan base. Content that fosters connection is crucial.
As preferences shift towards a more holistic and personalized experience, skater style brands must stay ahead of the curve to remain relevant and appealing in the eyes of their audiences.
Sustainability and Ethical Practices
The future of skater style brands isn't solely about trends; it's also about the core principles that guide their operations. The call for sustainability and ethical practices is resonating louder every day. Companies that prioritize eco-friendly materials and transparent supply chains find favor with the increasingly conscious consumer base.
- Eco-friendly Materials: More brands are exploring bioplastics and organic cotton for their products. For instance, companies like Patagonia have been pioneers in eco-friendly clothing, showcasing how sustainability doesn't compromise style.
- Responsible Manufacturing: Skater brands are starting to reevaluate where and how their products are made. This consideration extends to labor practices and ensuring fair treatment of workers. Adopting and promoting fair labor practices marks a significant step towards building trust within the community.
- Transparency: Consumers want to know the stories behind the products. Brands that openly share their processes, from sourcing to production, can cultivate a sense of trust and loyalty.
"A brand that respects the planet and its people will not only survive; it will thrive in the hearts of future consumers."
To sum up, the combination of evolving consumer expectations and a growing emphasis on sustainable practices offers a uniquely challenging and invigorating future for skater style brands. As the industry continues to grapple with these elements, it will be intriguing to see how these influences shape the next wave of skater culture.
The End
As we arrive at the conclusion of our exploration into skater style brands, it’s essential to take a moment to reflect on what we’ve learned. The world of skater style is not just about clothing; it reflects a dynamic culture, rich in history and community. The brands discussed throughout this piece hold significant sway over the identity and lifestyle of their wearers.
Recap of Key Insights
Several key insights emerge as we reflect on the findings outlined in this article:
- Cultural Roots: Skater brands are deeply intertwined with the evolution of skateboarding and street culture. The way these brands have adapted styles over the decades captures shifts in both fashion and society.
- Authenticity Matters: In an industry awash with options, authenticity stands out. Consumers are increasingly drawn to brands that not only offer quality but also resonate with the skateboarding community's values.
- Impact on Mainstream Fashion: The crossover between skater style and mainstream brands signals a significant trend. Iconic pieces from brands like Vans and Santa Cruz have made it beyond skate parks and into everyday wardrobes, proving the enduring adaptability of skater style.
- Future Trends: The consideration of sustainability and ethical practices is shaping the future landscape of these brands. Enthusiasts are expressing a desire to support brands that prioritize environmental responsibility.
"Skater style is more than just a look; it’s a movement that embraces individuality and challenges conventions."
Final Thoughts on the Impact of Skater Style
Looking ahead, it’s clear that skater style brands will continue to influence both the industry and culture at large. They are not merely retail entities; they serve as platforms for self-expression and community building. With the rise of social media, brands are now more accessible than ever, allowing for direct interaction with consumers.
The relationship between brands and the skateboard community remains symbiotic — as the latter evolves, so too do the brands that wish to remain relevant. Whether it's through innovative designs or sustainable practices, the emphasis remains on connecting with the audience on a personal level.
In summary, the impact of skater style brands goes beyond trends and aesthetics. It serves as a crucial touchpoint for identity among thrill-seekers and adventure lovers, embodying a lifestyle that continuously inspires new generations of skaters and fans alike.
